Best practice when contacting potential clients via email

Something I always try to pound into my team is best practices. Always putting forth your best effort is the right thing to do when you are proactively working a potential case or with an existing client. Why, you ask. Simple…don’t be just any ole “ghost hunter”. In these days & times, ghost hunters come a dime a dozen. What makes you any different or worthwhile of a your potential clients time when considering having you or your team (strangers) in their home or business? Professionalism. This encompasses a lot, but none the less what you are striving for is some of the core fundamentals that are essential to winning a client over and proving you are different than Pacho’s Paranormal Posse. You want to come across educated, poised / confident, respectful, and sincere. Not like a high school drop out who smokes weed all day and watches Jerry Springer. To many folks out there claim providing a professional atmosphere but come across through their emails like a monkey punching a keyboard. Ok, so enough about that, lets just get into it.

The first step when contacting a potential client is to conduct an email (keeping it as sweet and short as possible, as you don’t want to bore, overwhelm and / or discourage them from reading the email) which is:

  1. Professional (spelling, grammar, etc.)
  2. Introduces you and / or your organization
  3. Show the potential client you’ve studied their home / building / property by giving details and / or compliments about it specifically
  4. Outlines what you’d like to do while visiting / investigating
  5. Offer to talk more about your team doing an investigation further via email or phone (leaving the next method of communication up them) and touch on the fact the you’ll cover more details at that point
  6. Make sure to include your phone # or if your organization has main line, give that as well

You see, it doesn’t have to be labor intensive or exhausting for them to read. It merely needs to get to the nuts & bolts of who you are, why you are contacting them and your interests.  Now, there will be some scenarios where calling them is more ideal. The reason I like for my team to email first is that it gives them an opportunity to think about it, where as a phone call comes across a little more aggressive (think about your experiences with phone solicitors). In most of these scenarios, you are contacting them as the party interested in doing an investigation at their home / building / property because it is known for being haunted or seems ideal for an investigation. You have no way to know for sure if they are currently interested or even open to paranormal investigations for many reasons that are unknown to you. Additionally, it might be timing. If you catch them at a bad time you might just get a brash reaction followed with the proverbial hang-up “click”.

*Note: None of this guarantees you will secure the case, but it sure will help you stick out differently than so many other groups who lack tact and common sense.

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